Global network
Global server locations
Pick the city nearest the people you play with. Same games, same price, in every one of them.
18 locations worldwide
A global network of high-performance nodes, so you get the best possible ping no matter where your players are.
Choose by route, not by map distance
Latency follows the path traffic actually takes, not the straight line on a map. Two cities a similar distance away can differ by 20 milliseconds because one has a direct route and the other is handed between networks on the way. This is why we use multihomed transit at every site, and why the sensible approach is to test rather than assume. Ping the locations you are considering, ask a few players in different regions to do the same, and pick the one with the best worst-case result.
Ask two or three players in different parts of your community to compare locations. Their results matter more than yours.
Place the server nearest the largest group of regular players rather than splitting the difference between everyone.
A location that is decent for most players and terrible for a few is usually worse than one that is merely good for all.
Locations can be changed later, so pick the obvious candidate now rather than delaying a launch over a few milliseconds.
How much latency actually matters per game
Different games have very different tolerances. Competitive shooters are the strictest, where anything under about 50 milliseconds feels clean and the difference between 30 and 80 is noticeable in a duel. Survival and sandbox games are far more forgiving, and players routinely enjoy servers at 100 milliseconds or more without complaint. Simulation-heavy games care more about the server keeping its tick rate under load than about network latency at all. Match the location to the game you are running and the audience you actually have.
The same price and protection in all 18 locations
Choosing a location is a decision about geography, not budget. Every game costs the same in every city, DDoS protection is included everywhere rather than being reserved for the larger regions, and automatic backups work identically wherever the server sits. Provisioning is the same too, so a server in Singapore or Brasília is online about a minute after checkout, exactly as one in London would be. The nodes themselves vary a little by site, newer in some cities than others, and every one has NVMe storage; the homepage lists the hardware in full.